INFIIN FOODS - Company Overview
INFIIN FOODS (IFPL ) launched in the year 2022 with an ambitious plan of building an organized QSR chain of restaurants. Its primary goal is empowering entrepreneurs and developing sustainable self-employment across India. Infiin Foods is manned by a team of passionate leaders with over two decades of experience in the QSR food industry, franchise management, and building brands with value creation.
Infiin Foods will have three business verticals ( Happy Bear – one-of-its-kind seafood QSR chain | Deli FC – Redefined Fried Chicken & Burger QSR chain | Deli 65 – an innovative concept store to cater all well-known local street foods under one roof ) and as future endeavors, more product lines will be added. ( Vegan Brand – A specialized and unique QSR concept for Vegan and Veg food lovers | Food Retail Brand – A high-quality marinated RTE & RTC veg, meat & seafood products.
Our Brands
Mission & Vision
Vision
Our vision is to establish Infiin foods Pvt Ltd as the most preferred National brand in QSR segment
Mission
Our mission is to become the leading brand in the quick-service restaurant segment by cultivating healthy eating habits and creating memorable dining experiences for our consumers, as well as providing continual growth opportunities for our franchise partners.
Objectives & Growth Focus
Employment
Creating direct employment opportunities for over 2000 people
Proven Standard Operating Procedures
Implement of proven SOPs Ensure consistency and scale in the training & development of internal and franchise employees and enabling the capability to expand PAN India while maintaining quality and consistency
Marketing Strategy
implement a focused strategy aimed at capturing the growing affordability in tier 1/2/3 cities across the mass affluent, urban, and health-conscious segments, whether at home or in restaurants and build a reputation as a brand that is affordable and accessible.
Technology
Implement an automation and digitization technology with real-time data capture and tracking to reach operational efficiency
Customer Service
Implement customer lead management system and enable contextual customer service driven by data backed with end-to-end ERP system